UX/UI Design Explained

What is UX/UI Design?

User Experience (UX) Design is a complex blend of marketing, design, and project management to create an end product that smooths all aspects of a customer’s digital interaction with a company.

A good UX design is frictionless, intuitive, productive, and obvious. You won’t even know it’s there because everything just works.

Woman placing post it notes on a wall during a meeting with other business people

User Interface (UI) Design is what they see. All the visual aspects must be designed to complement their functions and uses: buttons, icons, spacing, typography, color schemes, and responsive design.

Ipad, iphone and sketch showing user interface wireframes

A UI designer makes sure every single visual element feels united, reflects the brand, and serves its purpose. It doesn’t only look good; it feels good, too.

What is my process?

UXUI Design Process Graphic


What issue are we trying to solve for the user? Who benefits from this new design? What are their needs and goals?


User interviews disclose problems and surface desires. What would make their lives easier?


Using gleaned information, I create user personas and journey maps to deepen the understanding of a typical user and their needs as they navigate the product.


The wireframe is the building block for the new design. It’s an interactive process that starts out with sketches and becomes fleshed out as the design progresses.


Upon providing the elements necessary for the design team to build the project, we test the design along the way to make sure it is optimized before final launch.


Lastly, a project review reveals what worked and what could be improved upon in the future.

Stopwatch with a wing going fast icon

UX/UI Design to improve your website to attract and retain customers

Show brand harmony on your website with clear Graphic Design

Two arrows pointing at each other showing transactions

Create a great experience for your customers with good UX/UI Design

Handshake icon

Increase sales with great website design and illustration

UX/UI Design for B2B

User interface design for iphones on a cloud filled background for TaxCloud from UX/UI Designer Priscilla Prentice


UX/UI Design

Graphic Design

Trade Show videos

Radio Advertising

Social Media

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UX/UI Design for Ecommerce

Happy woman shopping for clothes and smiling at the camera from the website of Priscilla Prentice


Website Design

CMS Set Up

Graphic Design

Marketing Materials

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I work in the current industry standard tools for UX/UI prototyping as well as utilizing traditional methods of pencil and paper.

  • Adobe XD
  • Illustrator
  • Photoshop
  • InDesign
  • WordPress
  • WooCommerce
  • Square
  • other CMS (Content Management Systems)


When we need custom drawn art, Priscilla is our go-to illustrator. The fruit she drew for Torie & Howard Organic Candies made the packaging and marketing materials complete. Priscilla took our vision and made it reality. The fruit is bright and inviting and looks so natural at the same time. Our Brazilian beverage client, Drink Zavu, originally wanted photography, but the fruits were so hard to find locally. Through references online, Priscilla elevated the brand with attractive drawings of cupuacu, acerola and caju fruits. Impressive. Priscilla is wonderful to work with. She presents comprehensive sketches that translate spot-on to the final art. She brings her own flair and style to each composition.

Donna Bonato - Creative Director at Silver Creative Group

I worked with Priscilla at Adrenium Games. She was originally hired as an environment artist where she did terrific work on our Xbox launch title. More amazingly was later when we were doing prototype work for our Samurai Jack game: she modeled, rigged and animated some tests of Jack which we showed to Cartoon Network to secure the deal. She is a multi-faceted artist and I would be happy to work with her again.

Stephen Clarke-Willson - Programmer, Producer, Executive

I had the pleasure of working with Priscilla on two children's picture books published by Redleaf Lane, an imprint of Redleaf Press. Priscilla is not only a gifted illustrator who worked with me on Redleaf Lane's best selling picture book, she stuck with us as we completely rewrote the illustration story three or four times! She showed tenacity, determination, and a huge amount of patience with us and I would recommend her to anyone! Thanks, Priscilla!

Jim Handrigan - Freelance Art Director

If you've read either of my children's books, or even simply viewed the covers, then you can see for yourself just how talented Priscilla is. She is a master at making a story come to life with illustrations equally appealing to adults and children. I was fortunate to work with her and would recommend her to other authors/publishers.

Rachel Robertson - Vice President, Education & Development at Bright Horizons

Although it was some time ago, the iconography Priscilla designed for Green Map System is still in use on hundreds of maps made locally around the world. Her dedication and thoughtful creativity were evident in all aspects of her work, even then, and today, she has a remarkable portfolio of completed projects. I highly recommend working with this talented individual.

Wendy Brawer - Eco designer and founder of Green Map System

UX/UI Design

Graphic Design