MoonBeam Homes

Helping a multi-talented business owner stand out

Bonnie Sassano Troy is a Connecticut realtor who brings something extra to the table: sustainable landscape design. In a crowded real estate market, she needed a way to showcase her unique blend of skills. We teamed up to tie her brand identity, website, and social media all together, creating a beautiful, cohesive look that reflects her personal style and helps her truly stand out.

  • UX/UI Design
  • Website Design
  • Social Media & Branding
  • Creating a unique personal brand to grow with her business
MoonBeam Homes Real estate website design by Priscilla Prentice

Project Description

This project is a web design for Bonnie Sassano Troy, a CT-based real estate agent who works with residential homeowners and contractors. In addition to real estate services, she offers sustainable organic landscape design for homeowners and commercial builders. Bonnie seeks a way to stand out in a crowded field by offering a unique combination of real estate and organic landscape services, along with a customized website and social media videos.

Website Result

This clean, thoughtful design does exactly what it set out to do: it helps Bonnie stand out in a highly competitive real estate market by beautifully highlighting her unique background in organic landscape design.

Built on WordPress for easy, stress-free maintenance, the final website features user-friendly navigation, seamless SEO, and gorgeous, high-quality imagery. To create a truly cohesive brand experience, we carried the same visual style into her videos on both the website and social media, giving Bonnie a unified, unforgettable digital presence.

Layout of real estate website

Social Media Strategy

Bonnie already knew the power of organic social media. She loved hearing clients say, “I saw your post!”, and she was doing a wonderful job sharing her volunteer work and community updates. To take things to the next level, she asked me to supplement her personal updates with strategic real estate content.

Now, we co-create and schedule targeted real estate posts that directly reach her local Connecticut market. These pieces blend beautifully with her personal stories, adding a polished, professional touch that reminds her audience she is both highly approachable and completely serious about helping them find their perfect home.

Bonnie Sassano Troy social media post with a mom greeting her school age daughter
MoonBeam Homes social media post with a happy couple gardening

Videos

Social Media Strategy Bonnie already knew the power of organic social media. She loved hearing clients say, “I saw your post!”, and she was doing a wonderful job sharing her volunteer work and community updates. To take things to the next level, she asked me to supplement her personal updates with strategic real estate content. […]