This animated video explains what the TaxCloud service offers online sellers.

There are several elements I use in this short video to help quickly get the message across to the viewer.

The message:

  • This sales tax service is simple and easy to use for brick and mortar stores so they can sell online and take care of their customers.

Brand Colors

  • The brand colors are blue and orange. In this video I use mostly blue, with orange for sales tax related information and to represent the merchant.

Simplicity

  • Use of simple animations to show complex ideas.
  • Iconic, easy to understand shapes to enforce the idea of simplicity. 

Voice Acting

  • The voice actor worked on other projects for the company. The use of the same voice actor reinforces the brand.

Music

  • The music evokes technology in a positive way.

Video length

  • The short duration of the video was carefully thought out for use on social media. Anything longer would not make sense for the audience.

Learn how branding and design can help your company

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